A single source of truth for prospect intelligence.
Rethink Demand's prospect data arrived from everywhere and agreed on nothing — duplicated across internal systems and third-party sources, reconciled by hand before every campaign. We designed and built Hermes: a prospect intelligence platform that ingests, matches, enriches and scores it automatically. It now runs their entire audience intelligence operation.
From raw signal to scored account, in one platform.
The same company, three times,
under three different names.
Rethink Demand's prospect data came from everywhere — internal systems, third-party providers, acquired lists — and none of it agreed. The same company would appear several times over under slightly different names, each record telling a different story. Every campaign started with someone reconciling the mess by hand.
There was no single view of a prospect company, no automated data enrichment layer, and no repeatable way to score which accounts were actually worth pursuing. The constraint was never ambition — it was that the data underneath couldn't be trusted, and trust doesn't scale out of a spreadsheet.
Four pillars behind Hermes.
We designed and delivered Hermes as a modular data product — engineered around how Rethink Demand actually operates, not around a reference architecture. Four pillars carry the platform.
Acquisition & normalisation
Ingestion pipelines take prospect data from any source — internal, third-party, acquired — and land it in one validated, consistent shape. Whatever goes in, structured data comes out.
Matching & unification
A bespoke matching engine spots the same company hiding behind different names, merges the records and leaves one profile standing. Fragmentation was the root problem; this is what fixed it.
Enrichment & account scoring
Automated enrichment layers metadata, firmographics and intelligence onto every profile. Scoring models rank accounts on real signal, so teams pursue the ones actually worth pursuing.
Orchestration & data quality
Job scheduling, sequencing, freshness checks, anomaly detection and full traceability at every stage. A pipeline nobody can audit is a pipeline nobody trusts — so we made all of it auditable.
What Hermes changed.
A core system,
not a side project.
Hermes is now the operational backbone of Rethink Demand's prospect generation and audience intelligence services — the platform their campaigns actually run on, every day.
It was built to keep going. Modular, secure and extensible by design, so new data sources and new intelligence models slot in without unpicking what's already there.
One prospect record per company — a single source of truth
Manual data handling and preparation largely designed out
Profiles that stay accurate, consistent and enriched
High-value accounts surfaced automatically, not guessed at
Faster delivery cycles on client campaigns and outputs
New sources and models slot in without a rebuild
Where AI does the work in Hermes.
Five features carry AI end to end through the platform — not a chatbot bolted on top, but automation doing jobs that used to take a research team.
Five AI features doing the work of a research team.
AI runs through nearly every part of Hermes — from reading a raw PDF to scoring how a prospect thinks. It's what lets Rethink Demand's team work from data that's already clean, enriched and analysed, instead of building that themselves, every time, by hand.
Turns any file into structured data
Feed it a PDF, YouTube link, webpage or video and it detects the language, writes short and long summaries, generates a thumbnail, and files it under the right category — automatically. Hours of manual document triage per source collapse to seconds.
Psychographic scoring for every lead
Combines demographic and LinkedIn data with our own trained models to score each contact's OCEAN and DISC profile — so reps know how someone thinks, not just their job title. Outreach goes out already tuned to how the recipient actually decides.
Reports that write themselves
End-of-campaign reports, strategic insight decks and competitive analysis — generated on demand from live campaign data and our own report templates. What was days of manual report-building is now a request.
Every contact, one interactive card
Individual and company-level engagement rolled into a live profile card the whole campaign team can act on — replacing scattered spreadsheets with one shared, always-current view of every account.
Self-healing contact data
Fills in missing job functions, seniority and firmographic gaps, and matches duplicate companies across the system — automatically, at scale. The database stays trustworthy without a dedicated data-cleaning function.
Two versions in, and still evolving.
Version 1
February 2023 – August 2023
Version 2
October 2023 – February 2024
Ongoing enhancements
Currently in progress
What Hermes is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Microsoft Azure
Python
MS SQL
React.jsHermes has become a critical part of our data operations. High Digital delivered a solution that not only handles the complexity of our data, but elevates the quality and speed of our prospect intelligence. The platform has transformed our workflow, improved accuracy and given us a solid foundation for future innovation.
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.