A mini-Argus, embedded directly into Salesforce itself.
Argus users needed campaign insight and lead intelligence without switching platforms. We built a Salesforce AppExchange app that surfaces Argus data right where sales teams already work.
Inside the embedded Salesforce panel.
Insight, one platform switch away.
Getting Argus insight into a Salesforce workflow meant leaving Salesforce entirely — logging into a separate platform to check campaign data or lead intelligence that mattered right now, mid-deal.
The friction of switching platforms was quietly costing engagement with Argus data. The fix needed to live inside Salesforce itself, not alongside it.
Four pillars behind the build.
We worked with Kingpin and the Salesforce ecosystem to work out exactly what belonged inside the CRM, then built and shipped it to the AppExchange.
Feature strategy
Strategic planning defined which Argus insights actually earned a place inside a Salesforce workflow, rather than porting everything over.
Embedded UX design
An interface designed to feel native to Salesforce, reflecting Argus branding without feeling like a bolted-on widget.
Secure API integration
Salesforce APIs securely fetch and display live campaign data, so what a rep sees in Salesforce matches Argus in real time.
AppExchange deployment
The finished MVP was packaged and released properly on the Salesforce AppExchange, not just handed over as a private build.
Argus data, without leaving Salesforce.
Early adoption,
strongly positive.
Early adoption has been very positive — faster access to relevant insight, less friction from switching platforms, and stronger engagement with Argus data overall.
It’s positioned for further feature expansion as more of the Argus platform becomes useful to surface directly inside Salesforce.
Campaign insight and lead intelligence inside Salesforce
No platform switching to see what Argus knows
Secure, real-time data via the Salesforce API
An embedded experience reflecting Argus branding
Very positive early adoption from SaaS clients
A foundation ready for further feature expansion
Planning to release in one quarter.
Planning & design
Q2 2023
Development & release
Q3 2023
Ongoing expansion
Since 2023
What Salesforce App is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Salesforce AppExchange
Visualforce
Salesforce API
PythonEmbedding Argus directly into our Salesforce instance was a game changer. Our team has immediate access to what matters — without disruption.
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.