Telemarketing operations, connected directly into the Argus platform.
Argus Connect gives Kingpin’s telemarketing teams one hub for contact data, questionnaires and campaign materials — with calling, recording and logging built in, and everything syncing back to Argus in real time.
From agent dashboard to live call data.
Telemarketing, disconnected
from the platform.
Telemarketing operations ran separately from Argus, with no real-time sync between calling activity and the rest of the platform’s data — a gap that meant campaign scoring and analytics were always working from a lag.
Kingpin’s telemarketing teams also relied on external tools for calling, recording and logging, adding friction most operators had learned to just live with.
Four pillars behind the build.
We built Connect as an iterative MVP alongside Kingpin’s telemarketing teams, shaped by their actual call-floor workflows.
A central operations hub
Contact data, questionnaires and campaign materials live in one place instead of scattered across separate tools.
Iterative UX with real operators
Design refined directly against feedback from the telemarketing teams actually working the calls every day.
Calling, recording & logging built in
Integrated calling, recording and logging removed the need for a separate external tool stack entirely.
Built for scale
System design accounted for multiple time zones and teams from the start, ahead of the wider group rollout.
Real-time data, not a lag.
Rolling out
group-wide.
Manual data entry and extraction are gone, and campaign scoring and analytics now run on real-time data instead of catching up after the fact.
Connect is rolling out across the wider Marketing Practice group, extending the same hub to more telemarketing teams as it goes.
Manual data entry and extraction eliminated
Reduced risk of human error across call logging
Real-time data feeding campaign scoring and analytics
Calling, recording and logging in one integrated hub
Built to scale across time zones and teams
Rolling out across the wider Marketing Practice group
MVP to group rollout in a year.
Initial MVP release
Q1 2023
Feature expansion
Q2–Q4 2023
Group-wide rollout
Ongoing
What Connect is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Microsoft Azure
Python
FastAPI
React.js
VoIP & RecordingI have worked with the High Digital Team for many years, and as our scale and scope have changed, they have always been incredibly helpful and solution-oriented.
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.