A patchwork platform, rebuilt around real-time lead identification.
Argus had stalled since 2015, its design and data models outdated for what modern SaaS buyers expect. We rebuilt it from first principles and put a new feature — Web ID — at the centre of the relaunch.
Inside Web ID’s live web tracker.
Outdated design,
inconsistent data.
Argus had sat largely stalled since 2015 — a patchwork of outdated design elements and inconsistent data models that no longer met what a modern SaaS buyer expects from a lead generation platform.
Renovating the platform wasn’t enough on its own. The Marketing Practice needed a genuinely new capability to relaunch around, not just a lick of paint on the same product.
Four pillars behind the relaunch.
Our UX/UI and product teams immersed themselves in how Argus’s users actually generate and act on leads, then rebuilt from first principles around it.
Full UI/UX redesign
A consistent, modern interface replaced years of patched-together design decisions, across the whole platform.
Data infrastructure overhaul
Underlying data models were simplified and rebuilt, so the platform could support real-time features instead of working around legacy structures.
Web ID at the centre
A real-time lookup tool for validating and identifying leads, built as the anchor feature of the relaunch, not a bolt-on afterthought.
Embedded BI analytics
Business intelligence dashboards built directly into the platform, so campaign performance data didn’t need exporting to be understood.
Launched ahead of schedule, awards followed.
A platform still
winning awards.
Argus relaunched ahead of schedule with strong industry recognition — including multiple awards — and Web ID improved lead accuracy and speed from day one.
The relationship continues. We’re still the team evolving Argus and the wider Marketing Practice tool ecosystem it anchors.
A consistent, modern interface across the platform
Data models rebuilt to support real-time features
Web ID validates and identifies leads in real time
Embedded BI dashboards replace manual exports
Immediate returns and multiple industry awards
An ongoing partnership evolving the platform further
Redesign to relaunch in two quarters.
Discovery & redesign
Q4 2022
Web ID development
Q1 2023
Platform relaunch
Q2 2023
What Web ID is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Microsoft Azure
Python
FastAPI
PostgreSQL
React.jsI have worked with the High Digital Team for many years, and as our scale and scope have changed, they have always been incredibly helpful and solution-oriented.
Other data products we've shipped.
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A single source of truth for prospect intelligence.
A centralised platform to manage the acquisition, cleansing, matching and enrichment of prospect data at scale — replacing fragmented sources and manual scoring with one unified system.
A stalled platform, rebuilt into an award-winning product.
An award-winning data management and lead generation platform, capable of tracking and reporting campaign data in real time.
Validating B2B leads against live LinkedIn data, automatically.
A tool that validates whether a lead still works at a company, with real-time lookups against their LinkedIn profile.
An MVP data platform for demand-generation at scale.
Oneninefive are demand-generation specialists helping global B2B brands connect with buyers — we built the MVP data tools and campaign hub behind it.
A dynamic content platform, powered by validated data.
An online content syndication platform powered by machine learning and validated B2B data pulled from all over the world.
Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.