A stalled platform, rebuilt into an award-winning product.
Argus had sat in a stalled development cycle since 2015 — a patchwork of inconsistent design and disjointed data with no clear product direction. We rebuilt it from the ground up into Argus: an award-winning data management and lead generation platform that tracks and reports campaign data in real time.
From account intent to campaign performance, live.
A good idea, stuck since
2015.
Argus had been in a stalled development cycle for years — a patchwork of inconsistent design elements, disjointed data structures, and a product direction that had never quite settled. The team behind it needed a strategic technology partner to bring the original concept to life properly.
The gap was not ambition. It was that nobody had stripped the platform back to what it actually needed to do, and rebuilt it with a coherent design system and data architecture underneath — rather than layering another feature onto a foundation that could not support it.
Four pillars behind Argus.
We collaborated closely with Argus to overhaul both the product and the process, stripping the platform back to essentials and rebuilding with clarity, purpose and user experience at the centre. Four pillars carried the rebuild.
Product redesign
A new design system brought interface consistency across the whole platform, replacing years of patched-together screens with something usable and coherent.
Data rationalisation
We restructured the platform's data architecture from the ground up, improving performance, analytics and scalability instead of working around the old structure.
Business intelligence
Embedded BI tools give the Argus team real-time insight into lead activity, customer behaviour and campaign performance — not a monthly export.
Agile product management
Structured sprints kept priorities clear and stakeholders informed throughout, cutting the delays that had stalled the platform for years.
From stalled to shipped.
Still evolving, years after launch.
Argus launched ahead of schedule and delivered commercial impact immediately — a sharp contrast to the eight stalled years before we got involved. It has since received industry recognition and continues to evolve with our support.
It was rebuilt to keep going. A real design system and data architecture underneath mean new features slot in without the platform reverting to a patchwork.
A single, consistent design system across the whole platform
Data architecture that supports real analytics, not workarounds
Real-time visibility into lead activity and campaign performance
Clear sprint priorities instead of years of stalled development
Launched ahead of schedule with immediate commercial impact
Industry recognition for the revitalised platform
Two phases in, and still evolving.
Discovery & UX/UI design
January 2022 – March 2022
Development & go-to-market
April 2022 – September 2022
Ongoing enhancements
October 2022 – present
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.