A fast-turnaround brief, built into an interactive location guide.
One Thing needed to launch fast with content tied to real London locations. Rather than bolt on Google Maps, we built a bespoke interactive location tool that linked curated picks to exactly where they happen.
From weekly pick to interactive map.
Launch fast,
don’t cut the UX.
One Thing needed to be live quickly — a location-based curated content site pointing Londoners to the single best restaurant, bar, shop, venue or artist in their area each week, under real time pressure.
The easy route was dropping in a generic Google Maps embed and calling it done. That wouldn’t have matched the editorial, curated feel the brand needed from day one.
The decisions behind the build.
Speed mattered, but not at the cost of the experience. These decisions shaped how we built it.
Minimal, stylish visual design
A clean, editorial-feeling layout that was simple to navigate under time pressure, without reading as a rushed MVP.
A bespoke interactive location tool
Rather than a generic map embed, we built a custom tool linking curated content directly to the user’s chosen location — the actual point of the product.
Built to launch fast
The build prioritised shipping quickly without stripping out the parts of the UX that made One Thing worth using in the first place.
Editorial-first content structure
Content architecture built around weekly curated picks — one thing at a time — rather than a generic listings directory.
Fast, and worth sticking with.
A launch partner
that stayed on.
One Thing shipped fast without the compromises a rushed build usually forces — the interactive location tool became the thing that set the site apart from a standard listings page.
The team at One Thing were happy enough with what we built that they asked us to keep working with them beyond the original launch brief.
A minimal, editorial visual design under real time pressure
A bespoke interactive location tool, not a generic map embed
Curated content linked directly to where it actually happens
A fast launch without cutting the UX that mattered
Client satisfaction strong enough to extend the engagement
A distinct feel versus standard listings directories
Built fast, kept building.
Discovery under time pressure
Launch sprint
Interactive location tool built
Launch sprint
Ongoing partnership
Since launch
What One Thing is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
JavaScript
HTML5
Custom Location APIOther websites
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.