A brand-led website refresh, live in a week.
Camilla Willows — “Coach Cam” — is a personal trainer in Wakefield who needed her online presence to finally match the quality of her coaching. We refreshed the brand and rebuilt the site from the ground up: a multi-page, mobile-first experience with proper structure for SEO. Using Claude to accelerate design and build, we took it from brief to launch in a single week.
A calm, confident brand — on every screen.
Great coaching, held back
by a dated website.
Camilla is an outstanding personal trainer with a loyal following and a genuine specialism — helping women in midlife and beyond feel strong and confident again. Her old WordPress site didn't say any of that. It looked generic, read like everyone else's, and buried the two things that actually convert enquiries: her story, and her clients' results.
She needed a site that felt as considered as her coaching — warm, premium and personal — with a clear path to a consultation and proper structure for search. And, being a small business, she needed it quickly and cost-effectively, without months of agency back-and-forth.
Four pillars behind the refresh.
This was a design refresh with a tight deadline, so we kept the process lean and the craft high — pairing hands-on design and development with Claude for speed. Four pillars carry it.
Brand-led redesign
We refreshed the Coach Cam identity into a warm, premium look — cream and gold, editorial type, and a signature curved hero — then designed every page around Camilla's story and her clients' results, the things that actually turn visitors into enquiries.
Hand-built & SEO-ready
A clean, multi-page site built by hand in fast, semantic HTML and CSS — no bloated page-builder. Proper page structure, keyword-led URLs and metadata give her a foundation that loads fast and is set up to be found in search.
Accelerated with Claude
We used Claude to move from design to production code at pace — generating layouts, copy drafts and responsive markup we then refined by hand. It's how a full multi-page rebuild fit into a single week without cutting corners.
Responsive & supported
Mobile-first and tested across devices, so it looks right on the phone most of her audience will use. Delivered ready to launch and backed by ongoing support as her offering grows.
What the refresh delivered.
A site that sells
the way she coaches.
Camilla now has a website that looks and reads like a premium personal-training brand — her specialism front and centre, real client stories doing the convincing, and a route to a free consultation on every page.
And it went live in a week. Using Claude to accelerate design and build let us deliver an agency-quality refresh on a small-business timeline and budget.
A refreshed brand that matches the quality of her coaching
A multi-page site with room for her story, services and results
Mobile-first and fast on the phones her audience actually uses
Keyword-led pages and clean structure, ready to be found
A clear path from landing page to free consultation
Designed, built and launched in a single week
Designed, built and live in one week.
Design refresh
Brand & page designs
Build with Claude
AI-accelerated development
Launch & handover
Live, responsive & supported
What the site is built with.
Lightweight by design: hand-written HTML5, hosted on AWS, and built with Claude to move from design to production in days rather than weeks.
AWS
HTML5
ClaudeThey offer excellent customer care, providing prompt responses, feedback, and support throughout the process.Read more client stories
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