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Case study · Net Zero Solutions

An entire website, built by AI in a week.

Net Zero Solutions install commercial solar for UK businesses, and needed a site that could win serious enquiries — on a tight budget and a one-week deadline. So we ran an experiment: build the whole thing with AI. The site was vibe-coded directly in Figma Make, and every image on it was generated in Google Flow. No stock library, no separate design file, no handoff.

Client
Net Zero Solutions
Project
Website Development
Industry
Renewable Energy
Timeline
1 week
Inside the site

Every pixel of this was generated.

Mobile — Responsive Design1 / 5
The challenge

Enterprise-grade credibility,
on a one-week budget.

Net Zero Solutions sell commercial solar to medium and large organisations — offices, manufacturers, logistics, agriculture, education, healthcare. Those buyers are weighing a 25-year investment, so the site had to explain Capex versus PPA funding, walk through delivery, and look like a company you would trust on your roof.

The budget and timeline said otherwise: one week, and not enough for a conventional design-then-build cycle, let alone a commercial photoshoot on live solar sites. Rather than cut the scope down to a thin brochure page, we used it as a genuine test — could AI produce the whole thing, interface and imagery, to a standard we would actually put our name to?

Our approach

Four pillars behind the build.

This one was an experiment as much as a project: an end-to-end AI build, with Figma Make producing the site and Google Flow producing every image in it. Our job shifted from making things to directing and editing them. Four pillars carry it.

Vibe-coded in Figma Make

No static design file, no handoff, no separate front-end build. We prompted, reviewed and refined the site directly in Figma Make — iterating on the live thing itself. Collapsing three stages into one is the only reason a site this size fitted into a week.

Imagery generated in Google Flow

Commercial solar photography is expensive and slow to arrange. Every image here — rooftop installers, the aerial industrial estate, the sector shots — was generated in Google Flow and art-directed to match the brand, giving a consistent visual set with no shoot and no stock-photo look.

Built around the enquiry

A quote form sits in the hero rather than buried on a contact page, and the funding question buyers actually get stuck on — Capex versus PPA — is answered head-on. Benefits, delivery process and typical system costs all feed the same call to action.

Credibility for a 25-year buy

Commercial solar is a long-term investment, so the site does the reassurance work: four-step delivery, UK-wide coverage, certified installers, warranties, and a curated wall of Tier 1 hardware partners — AIKO, Trina, Longi, Jinko and more.

The outcome

What the build delivered.

The result

The experiment
that paid off.

Net Zero Solutions got a site that looks like it took months — funding options explained, delivery process mapped, Tier 1 partners on show and a quote form doing the work — inside a week and a budget that would not have covered the photography alone.

The bigger return was ours. This proved an end-to-end AI build can hold a professional standard, and gave us a workflow we now reach for whenever speed and budget are the binding constraints.

One-week build100% AI-generated imageryLive & supported
Start your project

A complete commercial solar website live in one week

Every image generated — no photoshoot, no stock library

Capex and PPA funding routes explained side by side

Quote capture in the hero, not buried on a contact page

A consistent visual identity across every section

A repeatable AI workflow we can now offer other clients

Timeline

One week, start to finish.

01

Prompt & generate

Site built in Figma Make

02

Art-direct the imagery

Every visual made in Google Flow

03

Refine & launch

Edited, polished, live

Technologies used

What the site is built with.

Built in Figma Make, illustrated entirely with Google Flow from Google Labs, and hosted on AWS — a deliberately small toolchain for a site that had to go from nothing to live in a week.

AWSFigmaGoogle Labs
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FAQ

Questions, answered straight.

It means the site was built by prompting rather than by writing components from a static design. We worked directly in Figma Make — describing what each section needed to do, reviewing what came back, and refining it in place. There was no separate design file to sign off and no design-to-development handoff, which is where most of the week normally goes.
All of them were generated in Google Flow, part of Google Labs — the rooftop installers, the aerial industrial estate, the sector imagery. Arranging a commercial solar photoshoot would have cost more than the entire project and taken longer than the deadline allowed. Generating them gave a consistent set that matches the brand and avoids the generic stock-photo look.
For this brief, yes — and we would say so plainly if it weren't. A marketing site that needs to explain a service and capture enquiries plays to the strengths of these tools. Where you have complex integrations, bespoke application logic or long-term engineering requirements, we would still build it properly by hand.
The client does. It runs on AWS and we support it — this is a real production website, not a throwaway prototype. The AI involvement is in how it was made, not a dependency in how it runs.
Often, yes. Where speed and budget are the binding constraints and the site is primarily a marketing surface, this approach delivers far more than the same money would buy conventionally. Get in touch and we'll tell you honestly whether it's the right fit for what you need.
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