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Case study · Eco Funding for Homes

A slow, fragmented application, rebuilt into one guided digital journey.

The Great British Insulation Scheme’s application process was fragmented and manual, and homeowners dropped out before finishing. We automated the whole path from eligibility check to funding provider.

Client
Eco Funding for Homes
Project
Insulation Help — Website Development
Industry
Energy Grants
Inside Insulation Help

From eligibility check to accreditation.

Homepage · Eligibility Check1 / 3
The challenge

Good scheme,
bad application.

The Great British Insulation Scheme is genuinely valuable government funding — but fragmented eligibility checks, manual data entry and a confusing process meant high drop-off rates before anyone actually got insulated.

The fix needed to be a proper application product: eligibility, data capture and funding-provider handoff, all in one guided flow — not a form that dumps applicants into a support queue.

Our approach

Four pillars behind the build.

We treated the application itself as the product to design, not an afterthought bolted onto a marketing site.

Dynamic eligibility checks

A step-by-step questionnaire checks eligibility dynamically, so applicants only answer what’s relevant to them.

Automated processing

Applications route automatically to the right funding provider via direct integration, cutting the manual handling that caused delays.

Mobile-first accessibility

A mobile-first, accessibility-focused design meant the process worked for the demographics actually applying, not just a desktop audience.

Compliant by design

Full UK energy grant regulation and GDPR compliance built in from the start, not retrofitted after a legal review.

The outcome

Fewer drop-offs, more homes insulated.

Insulation Help today

A simple journey,
where there wasn’t one.

Conversion rates are up and completed applications have grown, while the administrative burden on the team handling them has gone down.

The architecture was built to scale to future energy funding schemes, not just this one — so the same product can carry the next scheme too.

Higher conversionLower admin burdenGDPR & UK grant compliant
Start your project

Higher conversion rates and more completed applications

Reduced administrative burden through automation

Improved accessibility across a broader range of applicants

Direct integration with funding providers, not manual handoff

Full GDPR and UK energy grant regulation compliance

A scalable architecture ready for future funding schemes

Timeline

Six weeks, design to live.

01

Design & build

6 weeks

02

Launch

Q1 2025

03

Scaling to new schemes

Ongoing

Technologies used

What Insulation Help is built with.

A deliberately unexciting stack — chosen because it holds up in production, not because it was new.

High Digital helped us transform a slow, complicated process into a simple digital journey. Application rates are up, admin is down — it’s a win across the board.
D
Director
Eco Funding for Homes
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FAQ

Questions, answered straight.

Fragmented eligibility checks, manual data entry and a confusing process for the Great British Insulation Scheme meant many applicants dropped off before actually getting insulated.
A step-by-step questionnaire checks eligibility dynamically, so applicants only answer what’s relevant to them, rather than facing one long generic form.
Applications route automatically to the right funding provider via direct integration, cutting the manual handling that caused delays.
Yes — full UK energy grant regulation and GDPR compliance was built in from the start, not retrofitted after a legal review.
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