A slow, fragmented application, rebuilt into one guided digital journey.
The Great British Insulation Scheme’s application process was fragmented and manual, and homeowners dropped out before finishing. We automated the whole path from eligibility check to funding provider.
From eligibility check to accreditation.
Good scheme,
bad application.
The Great British Insulation Scheme is genuinely valuable government funding — but fragmented eligibility checks, manual data entry and a confusing process meant high drop-off rates before anyone actually got insulated.
The fix needed to be a proper application product: eligibility, data capture and funding-provider handoff, all in one guided flow — not a form that dumps applicants into a support queue.
Four pillars behind the build.
We treated the application itself as the product to design, not an afterthought bolted onto a marketing site.
Dynamic eligibility checks
A step-by-step questionnaire checks eligibility dynamically, so applicants only answer what’s relevant to them.
Automated processing
Applications route automatically to the right funding provider via direct integration, cutting the manual handling that caused delays.
Mobile-first accessibility
A mobile-first, accessibility-focused design meant the process worked for the demographics actually applying, not just a desktop audience.
Compliant by design
Full UK energy grant regulation and GDPR compliance built in from the start, not retrofitted after a legal review.
Fewer drop-offs, more homes insulated.
A simple journey,
where there wasn’t one.
Conversion rates are up and completed applications have grown, while the administrative burden on the team handling them has gone down.
The architecture was built to scale to future energy funding schemes, not just this one — so the same product can carry the next scheme too.
Higher conversion rates and more completed applications
Reduced administrative burden through automation
Improved accessibility across a broader range of applicants
Direct integration with funding providers, not manual handoff
Full GDPR and UK energy grant regulation compliance
A scalable architecture ready for future funding schemes
Six weeks, design to live.
Design & build
6 weeks
Launch
Q1 2025
Scaling to new schemes
Ongoing
High Digital helped us transform a slow, complicated process into a simple digital journey. Application rates are up, admin is down — it’s a win across the board.
Other websites
we've shipped.
Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.
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