Government funding, made findable in five seconds flat.
Heater Grants needed to turn ECO4-eligible homeowners into qualified leads without losing them to a confusing application. We built the eligibility check, the CRM sync, and the ad integration behind it.
From postcode check to upgrade selector.
Free funding,
hard to prove.
The offer was genuinely valuable — 100% government-backed heating upgrades — but the site needed to communicate that clearly, qualify visitors against real eligibility criteria, and feed qualified leads straight into the client’s CRM.
It also needed to work hand-in-hand with Google’s AI-powered advertising, so paid traffic arrived already primed to qualify, not bouncing off a mismatched landing page.
Four pillars behind the build.
We built the eligibility check as the product, not a form bolted onto a brochure site.
Real-time EPC eligibility
Live EPC API integration checks postcode-level eligibility in seconds, so a visitor knows where they stand immediately.
A decision-tree questionnaire
A short, structured questionnaire assesses funding eligibility without asking a homeowner to understand ECO4 policy first.
Automated CRM sync
Qualified leads flow automatically into the client’s CRM via API, with no manual re-entry between form and pipeline.
Built for AI-driven ads
The site was optimised to work with Google’s AI-powered advertising, so paid traffic and on-site qualification worked as one system.
Qualified leads, not just visitors.
Low bounce,
high-quality leads.
The site holds low bounce rates and high dwell time, converting a strong share of visitors into leads that are actually qualified before they reach the CRM.
Early-phase Google AI campaigns are delivering highly targeted, converting traffic — proof the on-site funnel and the ad strategy are working as one.
Real-time EPC eligibility checks by postcode
A decision-tree questionnaire, not a policy explainer
Qualified leads synced automatically to the client CRM
Built to work with Google AI-driven advertising
Low bounce rates with high on-site dwell time
Praised UX from both users and stakeholders
Five weeks, design to launch.
Design & build
5 weeks
Launch
Q2 2025
AI ad campaigns live
Ongoing
AWS
Angular
Google Ads
UK Energy Grant DataOther websites
we've shipped.
A credible, accreditation-backed site, live in two weeks.
The retrofit decarbonisation group behind Heater Grants and Insulation Help needed an online presence fast. We adapted a WordPress theme to a tight budget and deadline and had a credible, accreditation-backed site live in two weeks.
Automating the insulation funding application process.
The Great British Insulation Scheme helps eligible households make their homes more energy efficient — we automated and streamlined the web application process.
One whitepaper platform, styled for every client.
A template-driven, multilingual whitepaper platform for Rethink Demand's clients — brandable in minutes, synced to Hermes, and built to capture and track every lead.
A brand-led website refresh, live in a week.
A brand-led, multi-page, responsive website refresh for Wakefield personal trainer Camilla Willows (Coach Cam) — designed and built in one week using Claude for speed.
An EPC risk calculator that quotes in minutes.
Our own product for commercial EPCs: an online EPC Risk Calculator that checks a building against the national register, shows its MEES risk instantly, and turns it into a fixed quote for a Level 3 or 4 assessment in under two hours.
PPC landing pages for a comparison brand, live in two days.
A set of mobile deal comparison landing pages built to power a Google Ads campaign — designed in Figma, built in Figma Make and live in two days, driving paid traffic while building brand on the client's own domain.
Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.