Manual campaign data entry, replaced by one automated planning tool.
Account managers were moving media planning data from Salesforce into Argus by hand — slow, error-prone, and a headache downstream for finance. We built the tool that automated it.
From media plan to supplier scorecard.
Manual transfer,
downstream errors.
Media planning data moved from Salesforce into Argus by hand, campaign by campaign. It was an inefficient, error-prone process that delayed campaign delivery and created downstream problems for finance and operations.
Fixing it meant more than automating a data transfer — it meant a tool campaign managers in the UK and US would actually want to use, not route around.
Four pillars behind the build.
We worked directly with account and campaign managers across UK and US offices to shape a tool around how they actually plan media, not how the data happened to be structured.
Process automation
Media planning data now flows automatically from Salesforce into Argus, removing the manual transfer step that caused most of the errors.
User-centric design
Multiple design iterations incorporated direct feedback from the campaign managers who’d actually use the tool daily.
Cross-team alignment
Features were shaped against operational, marketing and finance requirements together, not designed in isolation and handed over.
Performance & QA
Extensive testing for accuracy, speed and scalability before rollout, since finance was relying on this data being right.
Faster campaigns, fewer mistakes.
One source of truth,
not three spreadsheets.
Campaign creation now runs 30% faster with 20% fewer input errors, and finance has a single source of truth for invoicing and reporting instead of reconciling manual entries.
It’s rolled out across UK and US campaign teams and remains the system of record for media planning inside Argus.
Campaign creation running 30% faster
A 20% reduction in data input errors
One source of truth for finance invoicing and reporting
Built with direct input from UK and US campaign teams
Improved productivity across marketing, ops and finance
Extensively tested before rollout, given what relies on it
Discovery to launch in one quarter.
Discovery & prototyping
Q2 2023
Development & launch
Q3 2023
UK & US rollout
Since 2023
What Media Planning is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Microsoft Azure
Python
FastAPI
React.js
Salesforce APIThis tool has streamlined a huge part of our workflow. We’re delivering faster, making fewer mistakes.
Other data products we've shipped.
One whitepaper platform, styled for every client.
A template-driven, multilingual whitepaper platform for Rethink Demand's clients — brandable in minutes, synced to Hermes, and built to capture and track every lead.
A single source of truth for prospect intelligence.
A centralised platform to manage the acquisition, cleansing, matching and enrichment of prospect data at scale — replacing fragmented sources and manual scoring with one unified system.
A stalled platform, rebuilt into an award-winning product.
An award-winning data management and lead generation platform, capable of tracking and reporting campaign data in real time.
Validating B2B leads against live LinkedIn data, automatically.
A tool that validates whether a lead still works at a company, with real-time lookups against their LinkedIn profile.
An MVP data platform for demand-generation at scale.
Oneninefive are demand-generation specialists helping global B2B brands connect with buyers — we built the MVP data tools and campaign hub behind it.
Identifying anonymous web visitors for Argus.
Web ID is an additional tool for Argus, the award-winning management and lead generation platform.
Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.