Manual CRM onboarding, replaced by one adaptive integration tool.
Every new Argus client meant manually mapping their CRM’s fields and formats by hand. We built a tool that adapts to the CRM instead, cutting integration time by more than half.
From connector library to field mapping.
Every client,
mapped by hand.
Integrating a new client’s CRM into Argus was a manual, time-consuming process — every CRM had its own structures, naming conventions and data formats, and someone had to reconcile all of it by hand, every time.
That overhead slowed down onboarding and pulled technical support into work that shouldn’t have needed a person at all.
Four pillars behind the build.
We started by mapping the actual CRMs The Marketing Practice’s clients used, then built a tool flexible enough to handle the variation between them.
CRM landscape research
We researched and mapped the CRMs most commonly used across TMP’s client base, and the data format quirks that caused problems.
Pattern identification
Standard integration patterns and problem variables were identified up front, so the tool wasn’t designed around just one CRM.
Customisable mapping logic
Configurable mapping logic adapts to each CRM’s individual structure while keeping a consistent connection into Argus.
Built to scale
A scalable foundation means new CRM connections can be added without rebuilding the integration layer each time.
Onboarding, more than twice as fast.
In production,
onboarding clients faster.
CRM integration time is down by more than 50%, with lower technical overhead for onboarding new clients and more consistent data across the whole Argus platform.
It’s been in production since Q2 2024, and it’s the foundation for every new CRM connection Argus takes on from here.
CRM integration time reduced by more than 50%
Lower technical overhead for onboarding new clients
More consistent data quality across the Argus platform
A scalable foundation for future CRM connections
Configurable mapping logic, not a one-CRM fix
A repeatable system the team can trust
Six weeks, discovery to MVP.
CRM research & mapping
Discovery
MVP build
6 weeks
In production
Since Q2 2024
What CRM Integration is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Microsoft Azure
Python
FastAPI
React.js
Salesforce
HubSpot
MS DynamicsIntegrating new clients into Argus used to be a bottleneck. The tool cut that time in half and gave us a repeatable system we can trust.
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.