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Case study · Hanse Analytics

From MVP to an Innovate UK-backed trade analytics platform.

Hanse started life in 2017 as an MVP for a single economist testing a new way to search international trade data. We have built and scaled it ever since into Hanse: a data analytics platform giving businesses monthly UN Comtrade data and BI tools to explore new market opportunities.

Client
Hanse Analytics
Project
Hanse — Data Analysis Software Tool
Industry
International Trade
Inside the platform

From the public site to sector-level trade analysis.

Public Site1 / 4
The challenge

A promising idea, still
working on annual data.

Hanse began in 2017 when economist Dr Ousmène Jacques Mandeng approached High Digital to build an MVP offering detailed, unique international trade search capabilities. The prototype landed well with the financial community — but it only searched annual trade data, and scaling it meant rebuilding a lot more than the interface.

The opportunity came in 2020, when Innovate UK's Sustainable Innovation Fund backed Hanse as a contributor to sustainable economic development for SMEs exploring global markets. That gave us the mandate to rebuild it properly, not just patch the prototype.

Our approach

Four pillars behind Hanse.

We rebuilt the Hanse website and the data underneath it in step with each other, so a much larger trade database was matched by an interface and BI layer that could actually make sense of it. Four pillars carried the rebuild.

UI design

A full website rebuild with an updated interface and a search experience built around how traders actually look for data, not how the database happens to be structured.

Enhanced trade database

We expanded the platform from annual-only figures to monthly data from UN Comtrade, and increased the number of reporting countries covered.

Integrated BI analytics

Custom dashboards and analysis tools turn raw trade data into something a business can actually act on, not just a table of numbers to export.

UX design

Improved visual design and front-end performance made the platform faster to use and easier to trust, not just more detailed.

The outcome

From one economist's idea
to a funded platform.

The platform today

Built on a grant, still growing.

The enhanced Hanse platform launched in September 2021 with expanded search capabilities, greater geographic coverage and real-time monthly trade data — a very different product to the annual-data MVP it started as in 2017.

It was rebuilt to keep going. The data architecture and BI layer underneath were built to take on new sources and countries without another ground-up rebuild.

Live since 2017Innovate UK backedStill evolving
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Monthly trade data, not just an annual snapshot

More reporting countries covered than the original MVP

Custom BI dashboards instead of raw exports

A faster, more trustworthy front-end experience

Direct, real-time access to UN Comtrade figures

An essential tool for SMEs exploring international markets

Powered by AI

Where AI does the work in Hanse.

AI is what lets a trader ask Hanse a direct question in plain English, instead of learning the platform's filters to get the same answer — not a chatbot bolted on top, but a second way into the same trusted dataset.

AI in production, not a demo

A trillion-row trade database, in plain English.

Hanse's dashboards are built for structured exploration — filtering, comparing, drilling down. The chat layer is the other route in: ask a direct question about global trade flows and get a direct answer, grounded in the same real UN Comtrade data, without first learning where in the platform that answer lives.

Natural language chatUN Comtrade datasetLive monthly data
See it in the AI Lab

Ask the data, don't query it

Type a question in plain English — which countries import the most of a given product, how a trade flow has shifted year on year — and get an answer back, instead of building a filtered export and reading it yourself.

Grounded in the real dataset, not a summary

The chat interface sits directly on top of Hanse's own UN Comtrade data, so an answer reflects the same monthly, multi-country figures the dashboards are built from — not a cached or approximated version of it.

Timeline

Four years from MVP to funded platform.

01

Initial MVP

2017

02

Sustainable Innovation Fund grant awarded

2020

03

Enhanced platform launch

September 2021

+

Ongoing enhancements

Currently in progress

Technologies used

What the platform is built with.

A deliberately unexciting stack — chosen because it holds up in production, not because it was new.

The company adjusted swiftly to emerging obstacles and proactively identified needed solutions promptly.
DO
Dr Ousmene Mandeng
Founder & Director · East-West International Trade Analytics Ltd
verified byClutch
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FAQ

Questions, answered straight.

As an MVP built in 2017 for economist Dr Ousmène Jacques Mandeng, offering detailed international trade search — it landed well with the financial community but only searched annual data.
Following Innovate UK-backed investment in 2020, we rebuilt the platform to pull monthly data from UN Comtrade instead of annual snapshots, and expanded the number of reporting countries covered.
Custom dashboards and analysis tools that turn raw trade data into something a business can act on, not just a table to export.
It’s become an essential tool for SMEs exploring international markets, with direct real-time access to UN Comtrade figures.
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  • Your reporting is a mess and you need a real platform underneath it.