A homegrown website, rebuilt for a global supply chain business.
Core’s site had grown organically for years and stopped reflecting the company it had become. We paired a UX-led rebuild with .NET integrations into Core’s existing tools, in step with its rebrand — on time and on budget.
From global homepage to product deep-dive.
A site that outgrew
its own company.
Core’s website had been built up piece by piece as the business expanded globally, and it showed. It no longer reflected the professionalism or capability of a company operating supply chain and sustainability products across international markets.
The brief came alongside a company rebrand — the new site needed to launch aligned with a new visual identity, not patched onto the old one.
Four pillars behind the rebuild.
We worked directly with Core’s rebrand consultants so the site and the new brand identity shipped in step, not as two separate projects.
UX-led information architecture
Structure built around Core’s business-critical products — SuppliView, Leaf, TariffTel — and services, not around the org chart.
Custom WordPress build
A flexible, scalable WordPress platform gave Core’s team a CMS they could actually run day to day, without a developer on call.
.NET integrations
The new site connects into Core’s existing backend tools and service portals, so the frontend rebuild didn’t mean rebuilding what already worked underneath.
Brand-aligned design
Visual and interactive design shipped aligned to Core’s rebrand, so the site launched looking like the company it was built for.
A site the whole business could point to.
One global tool,
built to scale.
The rebuilt site is now Core’s central tool for presenting its capabilities globally — to customers, partners and its own teams — not a legacy page nobody wanted to link to.
It was delivered on time and on budget, and built with the scalability to keep growing alongside Core’s international expansion.
Significant improvement in on-site customer engagement
Better quality leads reaching the sales team
A CMS the internal team can actually manage
One global tool for presenting Core’s full capability
Backend systems integrated, not bolted on
Delivered on time and on budget
Strategy to launch in two quarters.
Strategy & design collaboration
Q1 2023
Development & launch
Q2 2023
Ongoing scalability work
Since 2023
What Core is built with.
A deliberately unexciting stack — chosen because it holds up in production, not because it was new.
Microsoft Azure
.NET
WordPress
Advanced Custom Fields
PHPThe new site finally reflects who we are as a company. High Digital made the entire process simple and collaborative.
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Questions, answered straight.
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- You're building a data product and need a team that can deliver.
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- Your reporting is a mess and you need a real platform underneath it.