A new brand, built for cold storage construction.
Cold Solutions Services designs, builds and commissions Grade A cold storage facilities across East Africa. It needed to launch as a company in its own right, with a name, a position and an identity to match. In six weeks we delivered the brand, rolled it out across every corporate touchpoint, designed and built the website, and set up an SEO content strategy to help it rank.
Built to look as solid as the facilities they build.
A specialist builder, with no identity yet.
Cold Solutions Services designs and builds Grade A cold storage — distribution centres, food processing and packing rooms, pharmaceutical storage and insulated metal panelling — for food, beverage and pharmaceutical businesses across East Africa. Its team brings over 101 years of combined experience in cold chain construction and operations, and its flagship 15,000 sqm facility at Tatu City, Kenya, is the largest Grade A cold storage complex in the region.
The business needed to stand on its own: a name, a clear position and an identity that would carry weight with developers, investors and contractors. It was starting from scratch, with no brand, no corporate materials and no website.
And it needed to be found. Buyers researching cold storage design, construction and consulting search for exactly those terms, so the site had to be built for search from day one, with content that proved real expertise.
Four pillars behind the brand.
We treated this as a company launch, not a logo job — starting with the name and positioning, then carrying the identity through every asset the team would use and into a website built to be found.
Name & positioning
We worked closely with the stakeholders on the name and how they wanted to be seen, positioning Cold Solutions Services as a specialist design-build firm for temperature-controlled facilities that stands on its own.
Logo & corporate identity
A bold, industrial identity — strong uppercase type, a confident yellow and clean line iconography — designed to look as solid as the facilities the company delivers, on site and on screen.
Applied to every asset
Business cards, letterheads, compliment slips, email signatures, PowerPoint and report templates and digital backgrounds — every touchpoint the team uses day to day, ready from launch.
Website & SEO strategy
A responsive website for services, projects and the team, backed by an SEO strategy and content plan — guides on cold storage design, temperature zones and green buildings — built to grow rankings over time.
A company ready to be taken seriously.
One brand, every touchpoint.
Cold Solutions Services launched as a company in its own right — a name, a position and an identity applied consistently from the business card to the boardroom deck.
The website gives it a credible home for its services and projects across Kenya, Rwanda, Tanzania and Uganda, and the content strategy keeps it publishing the expertise search engines reward.
A name and positioning agreed with the stakeholders
A logo and corporate identity built for construction
Business cards, letterheads, compliment slips and email signatures
PowerPoint, report templates and digital backgrounds
A responsive website for services, projects and the team
An SEO content strategy to grow organic rankings
Brand, assets and website in six weeks.
Name & positioning
Stakeholder sessions
Identity & brand assets
Logo, stationery & templates
Website & SEO
Design, build & content strategy
What the site is built with.
Lightweight and hand-built: responsive HTML5 and JavaScript, with a PHP contact form — fast to load and simple to host.
HTML5
JavaScript
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Questions, answered straight.
Have an outcome in mind?
We'll help you
ship it.
- You're building a data product and need a team that can deliver.
- You want to get AI-ready — pragmatically, not theoretically.
- Your reporting is a mess and you need a real platform underneath it.