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Insights · Data products

Data product insights from platforms we've built and run.

Articles on designing, building and scaling data products — from trade-data querying in Hanse to prospect intelligence in Hermes.

AllAchievements & AwardsAgentic AIArtificial intelligence (AI)B2B Marketing Business intelligence (BI) analyticsData ConsultancyData productsESGMVP developmentMachine Learning (ML)Software developmentSoftware strategy
10 articles in this category
The Crumbling Cookies
B2B Marketing 13 November 20218 min read

The Crumbling Cookies: A B2B Guide to First-Party and Zero-Party Data in 2026

Third-party cookies never disappeared, but they’re less reliable than ever. Here’s how B2B teams build first-party and zero-party data strategies that work, and what UK cookie rules require in 2026.

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