B2B marketing insights, grounded in the data behind the pipeline.
Articles on B2B lead generation, prospect data and campaign reporting — drawn from building platforms like Hermes and Argus for marketing and RevOps teams.
The curse of MySpace: will Twitter be next?
Elon Musk has taken over Twitter, logged-out half its employees and announced, ‘big changes ahead’, causing many loyal users of the 16-year-old site
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Top 10 (really) awful app ideas
Pointless, stupid or downright dangerous!
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Why you should be ditching Dropbox
99.99% of digital documents exchanged today are susceptible to leaks and directly accessible by your Cloud Service Provider. Your documents are essentially
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Getting integrated with iPaaS
Businesses have a never-ending stream of amazing digital tools at their fingertips. From accounting apps to customer service and marketing
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New year, new releases
We’ve gone way past the – socially acceptable – point of chirping, ‘Happy new year’ and abstaining from alcohol, so, we’ll scrap all that and instead update
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MarTech Events: UK Events Worth Attending in 2026\u201327 (and How to Get ROI From Them)
The UK MarTech, B2B marketing and data events worth attending in 2026–27, how to choose between them, and how to turn event conversations into measurable pipeline.
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The Crumbling Cookies: A B2B Guide to First-Party and Zero-Party Data in 2026
Third-party cookies never disappeared, but they’re less reliable than ever. Here’s how B2B teams build first-party and zero-party data strategies that work, and what UK cookie rules require in 2026.
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Minority Report for Marketing: A Practical Guide to Predictive Analytics in B2B
Predictive analytics helps B2B teams spot likely buyers before they raise their hand. What it can predict, the data you need, how to build a model sales will trust, and how it differs from psychographic profiling.
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