Challenge
Infotech Crowd is an online content syndication platform powered by machine learning and validated B2B data sourced globally. Originally launched as a static repository for whitepapers, the platform faced challenges in user engagement and site dwell time. The team needed to evolve the website into a more engaging, dynamic experience that positioned the brand as a go-to resource for tech decision-makers.
Approach
We worked closely with Infotech Crowd to reposition the platform as a thought leadership hub for the technology sector. Our goal was to turn passive visitors into active users by introducing dynamic, preference-based content and timely industry updates.
Key steps in the transformation included:
News & Media Integration
Built real-time news feeds into the whitepaper library using Google News APIs
Personalised Content Delivery
Developed a recommendation engine that adapts content based on user preferences and behavior
Brand Refresh
Updated the visual identity and UI design to reflect a modern, simplified experience
Global Optimisation
Ensured performance and accessibility across all devices and regions to support international reach
Outcome
The relaunch transformed Infotech Crowd into a live, constantly updated source of tech industry insights. The platform is now delivering hundreds of gated downloads monthly across 15 countries, with a rapidly growing global user base. Increased site dwell time and engagement have significantly improved lead quality and content ROI for the business.
Timeline
Initial Consultation & Strategy
-
Q2 2023
Design, Build & Relaunch
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Q3 2023
Technologies Used
Cloud Infrastructure
AWS
Backend
Node.js
APIs & Integrations
Google News API
Frontend
React.js
Next.js
