Challenge
Core is a global supply chain management company offering a broad range of services across multiple industries. As the business rapidly expanded, their website—originally built organically over time—became increasingly difficult to manage and failed to reflect the professionalism or capabilities of the brand. Core needed a custom WordPress website with .NET integrations, alongside a fresh visual identity aligned with a larger rebrand initiative.
Approach
We collaborated with Core’s rebrand consultants to deliver a bespoke WordPress build that would streamline content management, enhance product visibility, and create a better user journey for their core services.
Key focus areas included:
UX-Led Structure
Designed an intuitive user journey centered on their business-critical products and services
Custom WordPress Development
Built a flexible, scalable platform that allows for easy content updates and performance optimizations
.NET Integrations
Integrated seamlessly with Core’s existing backend tools and service portals
Brand Alignment
Brought the new brand identity to life visually and interactively across the site
Outcome
Our product management and development teams delivered the new website on time and on budget. Core Supply Chain Management reported a significant improvement in on-site customer engagement and experience, with better lead quality and internal ease-of-use.
The bespoke build has become a central tool for presenting their capabilities globally, with improved scalability to support future growth.
Timeline
Strategy & Design Collaboration
-
Q1 2023
Development & Launch
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Q2 2023
Technologies Used
Cloud Infrastructure
Azure
Backend
PHP 7.0
.NET Integrations
CMS
Bespoke WordPress
Advanced Custom Fields
Frontend
WordPress
JavaScript
