Challenge
Rethink Demand needed a centralised platform to manage the acquisition, cleansing, matching and enrichment of prospect data at scale. Their teams were working with fragmented datasets originating from multiple internal and third-party sources, leading to duplicated records, inconsistent quality and time-consuming manual processes.
There was no unified view of prospect companies, no automated enrichment layer and no reliable workflow for scoring or prioritising high-value accounts. Rethink Demand required a purpose-built data product that could streamline this entire lifecycle, reduce operational friction and improve the accuracy of their audience intelligence.
Approach
High Digital designed and delivered Hermes, a scalable Prospect Intelligence Platform engineered specifically for Rethink Demand’s operational and analytical needs.
Our approach focused on four key pillars:
Data Acquisition & Normalisation
We built ingestion pipelines capable of collecting and standardising prospect data from diverse sources. These pipelines ensure consistent structure, validation and reliable processing across all datasets.
Matching & Unification
A bespoke matching engine was implemented to identify duplicate companies, consolidate related records and form a single, unified company profile. This dramatically reduced fragmentation and increased accuracy.
Enrichment & Scoring Workflows
Automated enrichment logic applies metadata, firmographics and intelligence layers to each company profile. Scoring models help identify high-value accounts, providing a more predictable and measurable prioritisation mechanism.
Operational Orchestration & Quality Controls
Hermes includes sequencing, job scheduling, traceability, data-freshness checks and anomaly detection. Every pipeline stage is auditable, ensuring trust, repeatability and operational resilience. The final platform is modular, extendable and secure — built as a long-term asset that can support future features, new data sources and evolving intelligence models.
Outcome
Hermes has transformed how Rethink Demand processes and leverages prospect intelligence:
- A single, unified source of truth for prospect records
- Significant reduction in manual data handling and preparation
- More accurate, consistent and enriched prospect profiles
- Automated scoring and intelligence to prioritise high-value companies
- Faster delivery cycles for client campaigns and outputs
- A scalable, secure and extensible data product ready for future growth
Hermes is now a core operational system underpinning Rethink Demand’s prospect generation and audience intelligence services.
Timeline
Version 1
-
February 2023 – August 2023
Version 2
-
October 2023 – February 2024
Ongoing Enhancements
-
Currently in progress
Technologies Used
Cloud Infrastructure
Microsoft Azure
Backend
Python
Database
MS SQL
Frontend
React.js
