Minority Report for Marketing
Data will, at some point it’s believed, be a hotter commodity than money itself. It holds the key to unlocking potential. Companies that are integrating data science techniques into marketing strategy save time and money when it comes to reaching the right people at the right time. AI is driving predictions about digital behaviour which brands and marketeers are increasingly leveraging to get ahead in the congested digital space. Like minority report, but for selling stuff online.
