Challenge
Heater Grants is a platform designed to help eligible UK households access government-funded heating and insulation upgrades. The site needed to clearly communicate the offer, guide users through eligibility, and integrate seamlessly with Google’s AI-powered advertising tools to deliver qualified leads directly into the client’s CRM.
Approach
Working closely with the client and their marketing partners, we focused on creating a frictionless user journey that aligned with both advertising and qualification requirements.
Key actions:
• Designed and prototyped a clean, high-converting site based on EPC (Energy Performance Certificate) criteria
• Integrated with the EPC API to run real-time checks on user postcodes
• Developed a decision-tree questionnaire to assess funding eligibility
• Built an automated data flow into the client’s CRM via API for qualifying users
• Optimised for Google’s AI-driven advertising, enabling smarter targeting and conversion
Result
The new site is driving strong results with:
• Low bounce rates and high user dwell time
• High conversion of qualified leads delivered directly into the CRM
• A UX praised by both users and stakeholders
• Google AI campaign still in its early phase but already producing highly targeted, converting traffic
Timeline
Design & Build
-
5 weeks
Launch
-
Q2 2025
Technologies Used
Cloud Infrastructure
AWS
Advertising
Google AI Ads
API Integrations
EPC Checker API
Frontend
Angular.js
