Workshop
WorkShop offers shared studio space, providing a creative home-from-home for London’s professional freelancers.
Situation/Task
When we joined up with Workshop they already had a great brand, but their website needed rebuilding to help differentiate them from other shared work spaces.
Action
We created a contemporary front end to reflect the style and creativity of their target audience, using colour psychology to draw visitors towards key messages and calls to action. Being a new business, Workshop also needed quality leads for new customers. By making a few adjustments to the UX, we were able to simplify the signup journey to make it easier for prospects to register their interest and increase conversions.
Result
Since launching the site, we’ve been running digital acquisition campaigns for Workshop delivering 378 leads at a cost per lead of £8 in Just 4 months