Media Planning Tool is an add-on to Argus, the award-winning management and lead generation platform
To replace the need to manually move media planning information from Salesforce to the Argus platform.
We worked with a group of account and campaign managers from the UK and US. First, we built a prototype which went through different iterations. Then we built the tool and tested extensively before releasing.
Media managers can now create campaigns 30% more quickly. And because of its automation rather than need for human input, errors have been reduced by 20%. This in turn has benefited productivity for the finance department who now have one accurate system – rather than multiple – to keep track of invoicing.