Media Planning Tool is an add-on to Argus, the award-winning management and lead generation platform

MVP requirement

To replace the need to manually move media planning information from Salesforce to the Argus platform.

Action

We worked with a group of account and campaign managers from the UK and US. First, we built a prototype which went through different iterations. Then we built the tool and tested extensively before releasing.

Technology

AWS, MSSQL, .NET Core, React, RESTful API, SFDC API.

Timescale

24 weeks.

Result

Media managers can now create campaigns 30% more quickly. And because of its automation rather than need for human input, errors have been reduced by 20%. This in turn has benefited productivity for the finance department who now have one accurate system – rather than multiple – to keep track of invoicing.

How it looks