The data-led digital agency High Digital has just signed (July 2023) a new 12-month contract with The Marketing Practice (TMP) to support the award-winning data management and lead generation platform: Argus – Account-Based Intelligence That Powers Performance.
High Digital design and develop data-powered products and form a small but reputable agency. The team is a mix of data scientists, designers, developers, and tech experts who focus on data-led tools that ensure every project benefits from being ahead of the market. Now a Global force High Digital looks to expand further with its new tech partnership.
High Digital India and UK team will be working in partnership with TMP to take the Argus Platform forward to its next stage.
Working within the TMP Azure Cloud environment, High Digital will be supporting the software, applications, and infrastructure as well as adding enhancements and improvements over the next year.
Oliver Mackereth, MD of High Digital, says:
“We’re delighted to be continuing our work with The Marketing Practice, supporting, and developing the Argus platform. The rapid developments in data storage, processing, and analytics means an exciting future for the platform and we feel privileged to be a part of it.”
Argus is a purpose-built demand orchestration and account intelligence tool for B2B sales and marketing teams.
It is loved by sales teams because it is equipped with the latest intelligence to prioritise who is most likely to be interested in your service. Each account is given a score to show how engaged they are with your marketing and their likely propensity to buy. It cleans, validates, enriches, and collates data in an easy-to-use reporting dashboard.
You can log directly into Argus to see which accounts are hot and access detailed information on key contacts, trends, and topics.
High Digital were approached by Kingpin (acquired by “The Marketing Practice” in 2022) with the challenge of building a unique marketing data orchestration platform from concept to market.
The Argus platform was launched to the market in 2019 ahead of schedule, delivering immediate returns while picking up a few awards along the way. Since its conception, High Digital has launched several different versions and seen its success grow and grow.