Techpapers
TechPapers is an online content syndication platform powered by machine learning and validated B2B data pulled from all over the world.
Situation/Task
Originally set up as an online repository for whitepapers, the team at TechPapers needed to improve visitor engagement and site dwell time.
Action
Our job was to reposition TechPapers as a thought leadership hub for the tech sector. We achieved this by incorporating industry news and media into their existing content library. Introducing dynamic content based on user preferences, coupled with Google News, brought Techpapers to life as a real time news and information site for tech professionals. To support the relaunch of the platform, we refreshed the current branding to better reflect the simplicity of the site and the modernity of the content.
Result
TechPapers has a rapidly expanding base of users, delivering hundreds of gated downloads a month across 15 countries.