Not Going to Uni is an online based recruitment and media business supporting school leavers with their career choices.
NGTU are the UK’s number 1 website for school leavers. However, with a target audience of 16 to 25 year olds, NGTU needed to reinvigorate their brand and digital strategy to stay current.
A key objective of the project was to help re-establish the brand’s relevance in the market. We carried out qualitative and quantitative research to understand the target audience and how they interact with NGTU and similar brands. We developed and executed an end-to-end digital strategy encompassing a redeveloped website reflecting the refreshed brand ID along with content and SEO campaigns to drive quality, engaged traffic.
NGTU now receives over 140,000 visitors per month on average, and ranks page 1 on Google for over 600 related search terms.