Our software development work with Argus

Web ID is an additional tool to Argus, the
award-winning management and lead
generation platform

Client The Marketing Practice
Project Argus - Web ID
Industry B2B Marketing
Category Artificial intelligence (AI) Data products Design Machine learning (ML) Product discovery Software development Support
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Challenge

Argus is an award-winning management and lead generation platform. The team behind it approached High Digital with the challenge of transforming their existing platform—stalled in development since 2015—into a market-ready product. In particular, they needed a new tool, Web ID, to complement the platform and provide real-time value to users.

 

The Argus system had become a patchwork of outdated design elements and inconsistent data models, requiring both a complete renovation and the development of innovative new features to meet the expectations of a modern SaaS product.

Approach

Our UX/UI design and product management teams fully immersed themselves in the Argus business model to understand their core value proposition. We stripped everything back to first principles, ensuring we aligned the user experience with the platform’s original purpose: smarter lead generation.

 

We built out the Web ID feature and redesigned the platform around it, applying BI analytics and a scalable design system to improve usability, performance, and data clarity.

 

Key elements of our work included:

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Full UI/UX Redesign

Created a consistent and modern user interface aligned with user goals

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Data & Infrastructure Overhaul

Simplified and streamlined the underlying data structures

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Web ID Development

Built a real-time lookup tool to enhance lead validation and generation workflows

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Analytics Integration

Embedded business intelligence dashboards for users and stakeholders

Outcome

Argus was launched to market ahead of schedule, delivering immediate returns and receiving strong industry recognition—including multiple awards. The new Web ID tool significantly improved lead generation accuracy and speed. Our collaboration with Argus continues as we evolve the platform to maintain its competitive edge in the martech landscape.

Timeline
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Initial Discovery & Redesign
  • Q4 2022

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Web ID Development & Platform Relaunch
  • Q1 – Q2 2023

Technologies Used
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Infrastructure
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Azure

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Backend
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Python

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FastAPI

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Database
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PostgreSQL

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Databricks

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Frontend
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React.js

Client Feedback

“I have worked with the High Digital Team for many years, and as our scale and scopes have changed, they have always been incredibly helpful and solution-oriented. I would highly recommend if you’re looking for an adaptive development team..”

Sam, Product owner, The Marketing Practice

Web Id Portfolio 01

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