Our software development work with Argus

Salesforce app is an extension for SaaS
clients and delivers key information to the
client into their SFDC environment

Client The Marketing Practice
Project Argus - Saleforce App
Industry B2B Marketing
Category Artificial intelligence (AI) Data products Design Machine learning (ML) Product discovery Software development Support
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Challenge

The Argus Salesforce App is a SaaS extension designed for clients who use Salesforce as their primary CRM. The goal was to develop a “mini-Argus” that would sit directly within the Salesforce environment, enabling users to view campaign insights and lead intelligence without leaving SFDC. This would reduce software switching, improve client engagement, and extend Argus functionality into client-side systems.

Approach

We collaborated closely with both Kingpin and the Salesforce ecosystem to determine which insights and data would be most valuable to clients. The approach focused on:

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Strategic Planning

Worked with stakeholders to define the core feature set that could live within Salesforce

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UX/UI Design

Created a seamless embedded experience that reflected the Argus brand and simplified navigation

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API Integration

Used Salesforce APIs to securely fetch and display Argus campaign data inside the client’s CRM

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App Store Deployment

Finalized the MVP and released the tool to the Salesforce AppExchange

Outcome

The Argus Salesforce App allows clients to view key lead generation data, campaign performance, and contact intelligence directly within their own SFDC dashboards. Early adoption has been very positive, with clients appreciating the time-saving, embedded experience.

 

Key benefits:
• Faster access to relevant insights
• Reduced friction from platform switching
• Stronger client engagement with Argus
• Positioned for future feature expansion

Timeline
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Planning & Design
  • Q2 2023

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Development & Release
  • Q3 2023

Technologies Used
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Platform
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SF AppExchange

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APIs
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Salesforce REST API

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Argus Internal APIs

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Frontend
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Visualforce

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Backend
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Python (Argus side)

Client Feedback

“Embedding Argus directly into our Salesforce instance was a game changer. Our team has immediate access to what matters—without disruption.”

SaaS Client, Argus User

Salesforce App Portfolio 01

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